recycling Non-Profiteco Environment

MPP System Redesign

Redesigning the Move Past Plastic nonprofit content platform through heuristic analysis, information architecture restructuring, custom style guide, and responsive prototyping.

Full IA
Complete information architecture redesign: heuristic analysis, sitemap restructuring, custom style guide with components, and high-fidelity responsive prototypes.
MPP Redesign

Client

Move Past Plastic — Non-Profit

My Role

UX/UI Designer

Platform

Web Responsive

Focus

IA, Heuristic Analysis, UI Redesign

A Mission-Driven Platform That Needed Better UX

The Move Past Plastic platform aimed to educate and engage users around reducing plastic consumption. However, usability issues, unclear navigation, and an outdated visual design were undermining the mission.

adjustMy Brief

Conduct a heuristic analysis, restructure the information architecture, and redesign the UI to create a modern, engaging, and accessible nonprofit platform.

Diagnosing and Restructuring

Heuristic analysis

Heuristic analysis — identifying usability violations

Analysis findings

Analysis findings and recommendations

IA restructure

Information architecture restructuring

Sitemap

New sitemap and content organization

From Low-Fi to Production

Low-fi wireframes

Low-fidelity wireframes

Stylescape

Stylescape — visual direction exploration

Style guide

Style guide — colors, typography, spacing

Components

Site components library

Hi-fi pages

High-fidelity page designs

More pages

Interior pages and content layouts

Responsive

Responsive breakpoints

Final screens

Final design screens

Desktop prototype

High-fidelity desktop prototype — complete flow walkthrough

Outcomes

Navigation

Uncleararrow_forwardRestructured

New IA

task-based navigation

Visual Design

Outdatedarrow_forwardModern

Refreshed

brand-aligned design

Components

Nonearrow_forwardLibrary

Reusable

component system

Heuristic analysis reveals structural problems faster than user testing.For a nonprofit with limited budget, a thorough heuristic evaluation provided actionable insights without recruiting participants — identifying the biggest usability violations early in the process.
Nonprofit platforms need the same design rigor as commercial products.Mission-driven organizations benefit just as much from structured IA, consistent design systems, and responsive prototyping — often more, because they can't afford to lose users to poor UX.