PPH Signup Redesign
Redesigning the RealBookies signup process with gamification elements, mobile optimization, and streamlined UX — increasing completion rates and reducing signup time through research-driven design and frontend implementation.
Context & Challenge
A Signup Process That Lost Users
The original signup process was complex and outdated — high abandonment rates, poor mobile experience, and no guidance through the multi-step flow. Users were frustrated by the length, lack of feedback, and complexity on mobile devices.
Many users did not complete signup due to its complexity and lack of step-by-step guidance.
The mobile experience was not optimized, directly affecting conversion rates on the dominant device.
The design did not meet modern user expectations in terms of aesthetics, accessibility, or usability.
The process lacked any motivational elements — users felt no progress or reward for continuing.
adjustMy Brief
Create a streamlined, mobile-friendly, and engaging signup process that reduces friction, increases completion rates, and reflects modern UX/UI best practices — incorporating gamification elements to keep users motivated throughout the flow.
Discovery & Research
Understanding Drop-Off Points
Research Snapshot
User Interviews
Current and churned users
Users were frustrated by the number of steps, lack of mobile optimization, and absence of guidance throughout the signup journey.
Competitive Analysis
Sports betting industry signup flows
Identified patterns and best practices — progressive disclosure, step indicators, and gamification were common in successful competitors.
Persona Development
Beginners vs. expert users
Created focused personas and customer journey maps showing where different user types abandoned the flow.
Prioritization Matrix
Feature impact vs. effort
Prioritized high-impact, low-effort features for MVP: step indicators, mobile-first layout, and progress gamification.
User research and competitive analysis
User personas and journey mapping
Prioritization matrix — focusing MVP on highest-impact improvements
Design Evolution
From Wireframes to Production
UI Design & Style Guide
A design system and style guide ensured consistency while incorporating gamification elements — progress indicators, achievement badges, and motivational feedback.
Style guide and design system
UI components and interaction patterns
Responsive Prototypes
Mobile
Tablet
Desktop
Frontend Implementation
Built with HTML5, CSS3, and Bootstrap — using CSS Grid and Flexbox for responsive layouts, with microinteractions providing instant visual feedback on buttons and forms.
Frontend implementation details
Responsive breakpoints and code
Final multi-step signup with gamification elements
Live Product Tour
Web version — signup flow
Web version — feature tour
Results & Impact
Measurable Outcomes
Completion Rate
30%
more signups completed
Time to Complete
50%
reduction in time
Mobile Experience
Mobile-first
responsive design
User Satisfaction
A/B Tested
validated improvement
Reflections