Senior Product Designer
crafting AI-powered experiences
Senior Product Designer with 20+ years shipping products across complex, regulated industries. I specialize in DesignOps, design systems, and AI-enhanced workflows — backed by deep UX research, frontend fluency, and proven methodologies that transform ambiguity into scalable solutions.
Expertise
Regulated & Complex Industries
Healthcare
Clinical Systems
Insurance
B2B Platforms
Fintech
Financial Tools
Pharma
AstraZeneca, Mylan
Automotive
Nissan, BMW
Government
Public Services
Capabilities
Skills & Tools
Combining AI-enhanced workflows with deep UX expertise to deliver products that get built.
DesignOps
AI & Automation
Design Systems
UX Research
Design Tools
Analytics & Metrics
Frontend
Methodologies
CMS Platforms
Portfolio
Featured Projects
Real products with real constraints — showing problems solved, rules navigated, and impact delivered
E-Commerce
Industrial / B2B
Xylem Solver Platform
3-year UX engagement unifying 4 e-commerce sites into a $4B revenue platform — complete design system, research framework, and 90+ applications support.
View Case Study
Fintech
Banking / B2B
PayBAC — B2B Payment Platform
End-to-end design of BAC Credomatic's automated invoice billing and collection platform — 8 sprints of solo UX ownership across payment scheduling, bulk uploads, and approval workflows.
View Case Study
Agentic AI
Enterprise Fintech / AI
AI-Powered Email Draft Generator
Agentic AI assistant framework for enterprise customer service — reduced agent response time from 4–10 min to under 1 min.
View Case Study
DesignOps
DesignOps / Cross-Team Governance
CX Blueprint — Foleon / AEM
10-phase service blueprint governing Foleon and AEM content delivery across 3 scenarios — co-designed with Claude AI. Governance gates, QA severity model, and parallel team workstreams.
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UX Framework
Industrial / B2B
Solver UX Framework
5-phase UX methodology for Xylem's $4B platform. 121 documentation slices, 19 VOC sessions, 5 personas, RICE prioritization, and roadmap through 2027.
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DesignOps
Enterprise / B2B
Xylem UX / Lean Process Framework
Unified 6-phase Design Thinking methodology for Xylem's enterprise team — 20+ methods catalog, 4-team structure, and documentation standards across 90+ applications.
View Case Study
DesignOps
DesignOps / Compliance
Accessibility Framework — Foleon & AEM
Platform-specific accessibility checklist for Marsh — 150+ items across 14 sections, WCAG 2.2 AA, EAA compliance, 7 Foleon features flagged as inaccessible. Updated from 3 live Marsh project audits.
View Case Study
AI Workflow
AI-Assisted Design / Asset Generation
Marsh Digital Infrastructure — Foleon
Designed a full Foleon page from scratch using a sparse PDF as the only source. Claude researched the domain and generated all content — that research directly produced the Figma Make prompt that drove the visual design.
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Migration
Insurance / B2B
Salesforce to Custom Portal
Led UX strategy for insurance portal migration — reduced quote-creation time by 50% through IA restructure, MUI design system, and AI-assisted prototyping.
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Design System
Fintech / React
MCM Design System
Complete design system from Foundation to Production — ShadCN/ui, Figma tokens, AI-powered documentation with Claude + MCP.
View Case Study
Government
Government / Regulated
InfoAgro Platform Redesign
Government agricultural platform with complex stakeholder requirements and regulatory constraints.
View Case Study
System
Design System
Design System 2.0
Scalable component library using Atomic Design principles, design tokens, and comprehensive documentation.
View Case Study
Internal Tool
B2B / Internal Tool
Agents Management System
Internal operations tool for managing agents, workflows, and team efficiency within business constraints.
View Case Study
SaaS
B2C / SaaS
BESS System
End-to-end SaaS product design with user research, CX optimization, and iterative testing.
View Case Study
B2B
B2B / Research
PPH Signup Redesign
B2B signup flow optimization with research-driven improvements.
View Case Study
Internal Tool
UI / Frontend
Lines Manager Redesign
Complex internal sports betting application — UI redesign for back-office operations.
View Case StudyMore Work
Other Projects
Non-Profit / IA
Move Past Plastic
Environmental non-profit platform redesign with information architecture focus.
View Case StudyUI / Research
Hotel Bellagio Challenge
UI design challenge with research and prototyping.
View Case StudyCareer
Experience
20+ years of product design across regulated industries, from hands-on Individual Contributor work to leading cross-functional teams.
Lead UX/UI Designer
QAT Global
Client: Xylem Solver – B2B internal configuration platform for Engineers, Distributors, Contractors, and Technicians. Complex workflows with regulatory and business rule constraints.
Led 19 VOC sessions, created 5 personas, journey mapping across 6 stages. Competitive analysis, heuristic evaluation, IA redesign reducing nav depth 40%. Design System with two-layer semantic token architecture. Angular 19, Figma Code Connect, MCP Server workflow, Claude Console QA prompts.
Senior Product Designer | AI-Enhanced UX Consulting
Andryta.com
Multi-client UX/UI & product consulting across web and mobile platforms. Fintech, Healthcare, Insurance, Sports Betting, and B2B. Design Thinking, Double Diamond, Agile/Scrum.
Clients:
- RealBookies (Sports Betting): App Signup, Agents Admin Dashboard, Betting App
- Fintech company: Insurance portal, AI Chatbot, Design System (shadcn/ui)
- Global Risk & Strategy Firm: Usability guidelines, CMS Foleon, Branding
- Outcoding / MCM Encore: Design system, payment flows, React components
- Persistent Systems: AI-powered product, Claude/ChatGPT prototyping
- PepsiCo US: AI chatbot redesign, FigJam workshops, User Personas
- Svitla / Curinos: UX research, CX ticket analysis, HEART metrics
- 10Pearls / DNV: UI kit, Atomic Design, Bootstrap/Vue
- Grupo Asesor: InfoAgro, Mi Vida app, Ministry of Health, MOPT, ILO
User Experience Designer
Drivn Technologies
DesignOps: Introduced new design tools and techniques; standardized design processes. Design Systems based on Atomic Design. UX Research using Maze, Optimal Workshop, Hotjar. WCAG accessibility. CMS management (AEM 6.5, Sitecore, WordPress).
UX/UI Designer Lead
CRCOMM
Led design teams, established project requirements. Data analysis with Google Analytics, responsive mobile-first design, WCAG accessibility, usability testing workshops. UI frameworks using HTML5, CSS3, Bootstrap, Angular.
Technical Lead
Hangar
DesignOps: Coordinated between design, technology, QA, and UX teams. Team Enablement: Training on BMW content system, UX and design principles. Process Documentation. AEM 6 / Content Strategy. Clients: Nissan Canada and BMW US.
Senior UX / UI developer
Prodigious Latin America
UX Process & Standards: User research, personas, taxonomy, site maps, prototypes with Axure RP. CMS Front-end: Drupal, CQ5, Sitecore. Accessibility Governance: WCAG compliance. Clients: AstraZeneca, Mylan Laboratories.
Senior Web Developer
Visionary iGaming
HTML5, CSS3, PHP, JavaScript, jQuery. Sites for clients in North America, Europe, Asia. UX/UI Process: Interviews, workshops, Information Architecture, Low/High Fidelity prototypes.
Senior Web Developer
BetPhoenix
HTML, XHTML, CSS2, PHP, Java (.JSP), JavaScript, CMS Joomla. Design and development of sites for clients in North America and Asia. Landing pages, email templates. Client direct support.
Image Corporative Manager / Front End Developer
Neuralbox
HTML, CSS, PHP, JavaScript. Branding design for clients: Logo, Website, Banners. Landing pages and email templates. UI development of new products for the company.
Background
Education
Master in Design Thinking and Product Design
OBS School / Universitat de Barcelona
Master in Interaction Design
Universidad Veritas
Bachelor in Graphic Design
UAM
Certifications
UI Design (Universidad Creativa) • UX Design Fundamentals (SDI Institute) • Design Thinking (Certiprof) • Scrum Master, PO, Developer (Certiprof)
Let's Connect
Ready to work together?
I'm currently available for senior/principal product design roles, especially in healthcare, AI-powered products, and regulated industries.
Available for remote work • US/UK timezone overlap